A spouse or a hook-up, you might discover something else when using dating apps: new music in your quest to find a date.
An increasing number of acts are looking to platforms like Tinder and Match to promote their music and reach their fans on-the-go from Madonna to Mariah Carey. Madonna’s latest record album had been advertised on Grindr, an software for gay males, while Jason Dero seemed to Tinder to debut a music video clip.
Carey established a profile on Match.com to premiere her music movie for the single, “Infinity,” and the other day DJ-producer Afrojack took over Match’s Twitter take into account eight hours to resolve questions regarding love and relationships while advertising their brand new solitary, “SummerThing!”
“You need to get where your fans are, where your prospective fans are. And you also can not simply market on iTunesвЂ”you’ve surely got to think about different ways to attain a gathering,” stated Joel Simkhai, the creator and CEO of Grindr.
Simkhai stated Madonna’s team contacted Grindr about claborating. They established a competition around Valentine’s where users wod change their profile photos to mimic the album cover of “Rebel Heart”вЂ”where Madonna’s face is wrapped with wires day. Five champions obtained an opportunity to live talk to the pop music symbol, who circulated the record album in March.
“She ended up being very keen with having chats with real Grindr users,” Simkhai stated. “which was her concept.”