D. WEB SITES AND ONLINE SOLUTIONS DIRECTED TO CHILDREN

D. WEB SITES AND ONLINE SOLUTIONS DIRECTED TO CHILDREN

1. COPPA pertains to internet sites or online solutions being “directed to kiddies. ” Exactly just What determines whether or perhaps not a site or online service is directed to kids?

The amended Rule sets down a quantity of factors for determining whether an internet site or service that is online directed to kiddies. Included in these are material for the web site or service, its artistic content, the utilization of animated figures or child-oriented tasks and incentives, music or any other content that is audio chronilogical age of models, existence of kid a-listers or a-listers whom appeal to kids, language or any other faculties for the site or online solution, or whether marketing marketing or showing up on the internet site or online solution is directed to kiddies. The Rule additionally states that the Commission will think about competent and dependable evidence that is empirical market composition, along with proof concerning the intended market for the web web site or solution. See 16 C.F.R. § 312.2 (meaning of “Web site or online solution directed to young ones, ” paragraph (1)).

As described in FAQ D. 5 below, the amended Rule additionally considers a site or online solution to be “directed to children” where it offers actual knowledge that it’s gathering information that is personal straight from users of some other web site or online solution this is certainly directed to young ones.続きを読む →